“General Petraeus or General Betray Us?”
This power-packed statement, used in a MoveOn.org advertisement in the New York Times, triggered more than just shock value. Presidential candidates were forced to take a stance on the article and one even answered the question.
The ad ran in the A section of the New York Times and immediately triggered political discussion. According to a Boston Globe article, presidential candidate hopeful Rudolph Giuliani chastised the New York Times for giving MoveOn.org special advertising rates in the newspaper.
As a republican presidential candidate, Giuliani chose to show his backing of Petraeus by purchasing his own ad spot. In the ad, Giuliani apparently praised Petraeus. While the Times denies the claim that they gave MoveOn.org special advertising rate—or would give any organization special rates based on politics—they would not release the sum paid for the ad.
It’s interesting the Giuliani didn’t use the ad solely in response to MoveOn.org but also to bash Democratic nominee Hillary Clinton. The glorifies Giuliani and Petraeus while portraying Clinton as an anti-patriot.
Other presidential candidates are also affected by the MoveOn ad. Some Republicans have demanded that all nominees condemn the ad, which has yet to be done. Other reaction included a call to Senate Majority Leader Harry Reid to denounce the ad and informal discussion amongst key lawmakers.
Who knew one ad could cause so much trouble?
http://www.boston.com/news/nation/articles/2007/09/14/giuliani_slams_times_over_anti_petraeus_ad/
http://blog.washingtonpost.com/the-trail/
http://www.cnn.com/2007/POLITICS/09/10/petraeus.moveon/index.html
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1 comment:
Really interesting case. It's like the sound bite bites back. I wonder what the logic was in the Times giving a special advertising rate, if that's true.
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